As a graphic designer, I had the opportunity to work on an exciting project for IKEA, when they launched a "People and the Environment" campaign. The initial posters produced by the company failed to attract the desired attention from customers, and it was my responsibility to redesign them and create something truly unique that accurately represented IKEA's visual style.
The campaign consisted of 3 posters, all advertising the environment-friendly solutions these products represent
Drawing inspiration from IKEA's minimalist design approach, I decided to transform the advertised products into flat vector graphics. This approach was intended to create a more captivating visual experience for customers, while also making it easier to convey the essential message of the campaign. The vector graphics were then expanded, allowing me to tell a story that was congruent with the text in the posters, emphasizing the campaign's message.
The end result was a set of simple yet engaging posters that were aesthetically pleasing and easy to comprehend. The visual storytelling approach used in the redesign helped to convey the message in a more powerful and impactful way, capturing the customers' attention and encouraging them to take action.
Tables made out of bamboo
Grow your own vegetables pot
Air bubble infused water streams
The harmony between the posters is apparent
The redesign not only enhanced the campaign's visual appeal but also highlighted IKEA's commitment to sustainability and environmental responsibility. Through the minimalist design style and clear communication of the message, the posters created a powerful impression, promoting the campaign's message in an engaging and effective way.
DISCLAIMER: This was a school project created for educational purposes only and was not created for commercial use. The authors were not compensated or reimbursed in any manner for the creation of this project. The implementation of the concept discussed in this project is solely at the discretion of the client and the authors do not take responsibility for any consequences resulting from the use of the solutions presented.
