As a student intern at UCN, Aalborg, I had the opportunity to work with a local start-up company on its visual identity. The company, RAMP, aspires to revolutionize the extreme sports industry by becoming the go-to brand for riders and providing innovative technology solutions that cater to both professionals and novice riders. The centerpiece of RAMP's offerings is their cutting-edge device and accompanying phone application, designed to precisely measure riding performance and help riders improve their skills.
Banner image used on social media or events
To accurately reflect the raw and adrenaline-fueled nature of extreme biking, the visual identity of RAMP was designed with a bold and striking color scheme. The logo was carefully crafted to be easily recognizable, making it an ideal choice for merchandising opportunities. Furthermore, the simplicity of the design makes it an instant classic, ensuring that the RAMP brand will remain relevant and appealing to riders for years to come.
Beanie with the main logo
Beanie with the main logo
Biking gloves with an exciting pattern design, including the mian logo
Biking gloves with an exciting pattern design, including the mian logo
Water bottle with pattern design and main logo
Water bottle with pattern design and main logo
Simple, main logo company T-Shirt
Simple, main logo company T-Shirt
A page taken from the Brand-Guide
A page taken from the Brand-Guide
The RAMP device and its accompanying application are the perfect tools for extreme sports enthusiasts who are looking to track their progress and fine-tune their skills. The combination of cutting-edge technology, a distinctive visual identity, and a commitment to providing riders with the best possible experience, make RAMP the brand to watch in the extreme sports industry. I am proud to have had the opportunity to contribute to the development of this exciting start-up and can't wait to see what the future holds for RAMP.
DISCLAIMER: This was a school project created for educational purposes only and was not created for commercial use. The authors were not compensated or reimbursed in any manner for the creation of this project. The implementation of the concept discussed in this project is solely at the discretion of the client and the authors do not take responsibility for any consequences resulting from the use of the solutions presented.

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