As a student intern at UCN, Aalborg, I had the opportunity to work with a local start-up company on its visual identity. The company, RAMP, aspires to revolutionize the extreme sports industry by becoming the go-to brand for riders and providing innovative technology solutions that cater to both professionals and novice riders. The centerpiece of RAMP's offerings is their cutting-edge device and accompanying phone application, designed to precisely measure riding performance and help riders improve their skills.
To accurately reflect the raw and adrenaline-fueled nature of extreme biking, the visual identity of RAMP was designed with a bold and striking color scheme. The logo was carefully crafted to be easily recognizable, making it an ideal choice for merchandising opportunities. Furthermore, the simplicity of the design makes it an instant classic, ensuring that the RAMP brand will remain relevant and appealing to riders for years to come.
The RAMP device and its accompanying application are the perfect tools for extreme sports enthusiasts who are looking to track their progress and fine-tune their skills. The combination of cutting-edge technology, a distinctive visual identity, and a commitment to providing riders with the best possible experience, make RAMP the brand to watch in the extreme sports industry. I am proud to have had the opportunity to contribute to the development of this exciting start-up and can't wait to see what the future holds for RAMP.