As part of my final exam group project, I was given the opportunity to redesign the website for 350vr Media Solutions. However, we took it a step further and created a completely new brand identity, including a new name, "Innolab", a new logo, and a new interactive website. Our goal was to effectively communicate Innolab's focus on innovative technologies, specifically their expertise in virtual reality and augmented reality solutions for their clients.
To achieve this, we designed a concept website that served as a portfolio for the company, showcasing their work in a memorable and impactful way. The website features an unconventional side-scrolling mechanic, rich with micro interactions, bold font choices, and a striking dark theme with a contrasting red accent color. This design not only presents Innolab's work in an impressive manner but also communicates their innovative approach and cutting-edge technology.
The website design is purely a concept and would require complex coding to bring it to life, but the Adobe XD prototype allows one to experience the vision we had for Innolab. The result of our redesign project speaks for itself and I am confident that the new brand identity and website design would have a significant impact on 360vr Media Solution's business and its ability to attract new clients.
Try out the interactive prototype!