As part of my final exam group project, I was given the opportunity to redesign the website for 350vr Media Solutions. However, we took it a step further and created a completely new brand identity, including a new name, "Innolab", a new logo, and a new interactive website. Our goal was to effectively communicate Innolab's focus on innovative technologies, specifically their expertise in virtual reality and augmented reality solutions for their clients.
The establishment of the new visual identity was heavily influenced by the website design
To achieve this, we designed a concept website that served as a portfolio for the company, showcasing their work in a memorable and impactful way. The website features an unconventional side-scrolling mechanic, rich with micro interactions, bold font choices, and a striking dark theme with a contrasting red accent color. This design not only presents Innolab's work in an impressive manner but also communicates their innovative approach and cutting-edge technology.
About Us section introduces the visitor to the overall profile of the company
Interactive Mute Button - Try it in the Prototype!
Innolab Services - Discover Them in the Prototype
Portfolio page showcasing the previous projects of the company
The website design is purely a concept and would require complex coding to bring it to life, but the Adobe XD prototype allows one to experience the vision we had for Innolab. The result of our redesign project speaks for itself and I am confident that the new brand identity and website design would have a significant impact on 360vr Media Solution's business and its ability to attract new clients.
Try out the interactive prototype!
DISCLAIMER: This was a school project created for educational purposes only and was not created for commercial use. The authors were not compensated or reimbursed in any manner for the creation of this project. The implementation of the concept discussed in this project is solely at the discretion of the client and the authors do not take responsibility for any consequences resulting from the use of the solutions presented.
