As part of my graphic design studies in Denmark, I was given the opportunity to take on a challenging project - a complete brand identity redesign for MYWAY, a Slovakian travel agency that offers luxurious yachting and sailing experiences. With a blank canvas, I was able to create a fresh and innovative concept that was reflective of the company's values and mission.
The new brand identity includes a dynamic and contemporary logo design that features elegant curves, evoking the image of ships navigating through the open sea, while also cleverly incorporating the initials M and W. The color scheme, consisting of navy blue and gold, was meticulously chosen to convey a sense of opulence and exclusivity, enhancing MYWAY's reputation as a premium yachting service provider.
The redesign also aimed to showcase the company's key values, with a focus on providing exceptional service and unforgettable experiences for their clients. The new brand identity is sophisticated, modern, and visually striking, positioning MYWAY as a leading player in the yachting and sailing industry.
Overall, the MYWAY brand identity redesign was an excellent opportunity for me to demonstrate my design skills, creativity, and ability to meet a client's needs. The end result was a cohesive and stylish brand identity that accurately reflects the essence of the company and is sure to attract discerning clients who appreciate luxurious experiences.