As part of my graphic design studies in Denmark, I was given the opportunity to take on a challenging project - a complete brand identity redesign for MYWAY, a Slovakian travel agency that offers luxurious yachting and sailing experiences. With a blank canvas, I was able to create a fresh and innovative concept that was reflective of the company's values and mission.
The logo incorporates the initials of the name while forming sails and waves
The new brand identity includes a dynamic and contemporary logo design that features elegant curves, evoking the image of ships navigating through the open sea, while also cleverly incorporating the initials M and W. The color scheme, consisting of navy blue and gold, was meticulously chosen to convey a sense of opulence and exclusivity, enhancing MYWAY's reputation as a premium yachting service provider.
The redesign also aimed to showcase the company's key values, with a focus on providing exceptional service and unforgettable experiences for their clients. The new brand identity is sophisticated, modern, and visually striking, positioning MYWAY as a leading player in the yachting and sailing industry.
Stationery branding
Business card close-up
Company T-Shirt
New website proposal
Pages taken from the brand guide
Overall, the MYWAY brand identity redesign was an excellent opportunity for me to demonstrate my design skills, creativity, and ability to meet a client's needs. The end result was a cohesive and stylish brand identity that accurately reflects the essence of the company and is sure to attract discerning clients who appreciate luxurious experiences.
DISCLAIMER: This was a school project created for educational purposes only and was not created for commercial use. The authors were not compensated or reimbursed in any manner for the creation of this project. The implementation of the concept discussed in this project is solely at the discretion of the client and the authors do not take responsibility for any consequences resulting from the use of the solutions presented.
