As my father embarked on his entrepreneurial journey, it fell upon me to craft a visually captivating brand identity and website design that would accurately represent his business. The central theme of our design approach was minimalism, with a focus on utilizing black and white tones.
Our goal was to strike a delicate balance between sophistication and modernity. On one hand, the design had to exude elegance and professionalism, conveying a sense of competence and trustworthiness to potential clients. On the other hand, it was important to infuse a touch of freshness and modernity into the design, to avoid coming across as outdated or old-fashioned.
We meticulously crafted each element of the design to ensure that it met our core objectives, while still remaining aesthetically pleasing and true to the minimalistic theme. The result was a visual identity and website design that perfectly encapsulated my father's business, appealing to both his target audience and his own personal taste.
Try out the interactive prototype!